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I learn something new with every one of your posts. Now I know whom to blame for the hundreds of hours I spent in original research squinting into a microfilm reader.

Related, National Car Rental's Emerald Aisle service, in which members select any car on the Aisle, grew out of use of microfilm to record a master rental contract for members in order to save a sum measured in pennies and nickels per transactions. Its use as a marketing tool was ingenious. I've been an Emerald Aisle member since 1994.

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Must you make the DDR seem cool? I understand that among Germans there's a term for this: "Ostalgie." The Germans have a word for everything.

https://en.wikipedia.org/wiki/Ostalgie

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